Track key actions performed on your website (such as a job request, quote request, or message) directly in Google Analytics 4 (GA4).
This allows you to measure your marketing performance and better understand where your conversions are coming from.
Expected result
Once properly configured:
You will see new
job_addedevents appear in GA4
These events will be sent each time a customer interacts with your Plannit widgets
You can then use them as conversions in your reports
Configurations
Step 1 - Website setup
All you need to do on your website is install the Plannit widgets. These widgets link your customer journey to the conversion events sent to GA4.
Instructions for setting up the widgets can be found in your Plannit account under Settings > Website Integration.
Step 2 - Setup in Google Analytics 4
Open your Google Analytics 4 console, then:
Go to the Admin ⚙️ section
In the Data collection and modification section, select Data streams
Find your Measurement ID (G-XXXXXXXXXX) and copy it, you will need it later.
In the Events section of your Data stream, choose Measurement Protocol API Secrets
Click Create to create a new API Secret, you can name it Plannit or something that relates to Plannit.
Once created, you will see it in the list of API Secrets, click to copy the Secret value.
Step 3 - Setup in Plannit
Once you have:
your Measurement ID
your Secret Key
You must Contact us so we can connect your Plannit account to your GA4 account using this information.
Step 4 - Configuring events in GA4
Go back to your Google Analytics 4 account, then:
Go to the Admin ⚙️ section
Under Data display, select Events
Create a new event named
job_added.This event will be triggered when a customer:
sends a message
submits a quote request
creates a job request through your website
Result
Once properly configured, you will start receiving new events in Google Analytics 4 whenever a customer performs an action on your website (message, quote request, or job request).